Sunday, April 11, 2021

Patek Philippe Ad New Yorker Magazine November 23, 1963


Watches & Wonders 2021
Patek Philippe Reference 5236P-001
In-Line Triple Date Moonphase
Perpetual Calendar

Patek Philippe just introduced an all new reference 5236P-001 In-Line Triple Date Moonphase Perpetual Calendar with a blue dial that is based upon the design of a Patek Pocketwatch from the 1970s and 1980s which carried a reference of 725/4.



The magnificent Patek Philippe Reference 5236P-001 is pictured below.




The new Patek Philippe Reference 5236P-001 In-Line Triple Date Moonphase Perpetual Calendar with a blue dial that is based upon the design of a Patek Pocketwatch from the 1970s and 1980s which carried a reference of 725/4 with is pictured below in this photo that appears courtesy of Sotheby's.



When I first saw the new Patek Reference 5236 I immediately recognized the design language from the Patek pocket watch seen above which I published the following story about as seen below on October 10, 2011.


Patek Philippe Ad
New Yorker Magazine
November 23, 1963


This Patek Philippe ad was published in the New Yorker Magazine on November 23, 1963 and it states:

Patek Philippe has left a deeper impression on the world of watchmaking than any other watch.


This ad features the really cool 18kK Patek Philippe Men's Perpetual Calendar, Minute Repeater Pocket Watch at the top, which is a Reference 844. The Reference 844 is also known as The American Digital Perpetual Calendar Pocketwatch.

This image appears courtesy of Antiquorum Auction House, and shows in better detail, the linear aperture which indicates month, date, and day of the week as well as the phases of the Moon. This is a super-clean, simple look for which Patek Philippe is renowned.
It is fascinating to note the ad at the top of this story was published just when U.S. President John Kennedy was assassinated. The following photo was taken on November 22, 1963. As a side note, JFK wore a Patek Philippe wristwatch, but I have not been able to find a photo of it yet.

If You Enjoy Jake's Patek Philippe World Be Certain To Check Out Jake's Other Blogs: